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Arts Management

What is arts management?
Arts management is the business of creating, developing and managing nonprofit arts organizations. These include theater, opera and dance companies; museums, galleries, historic/cultural institutions, orchestras, fine and performing arts centers; and arts agencies.

What do arts managers do?
Arts managers are the bridge between art, artists and audiences. Duties of an arts manager can include: artistic programming, fundraising and development, education and outreach, grant writing, audience development, community engagement, box office/membership management, marketing and public relations, production management, and advocacy and public policy.

What is the Certificate in Arts Management?
The Certificate in Arts Management bring together diverse areas of study. It is 21-24 credit hours of coursework in arts management, arts disciplines and business, and provides opportunities to learn and develop skills through hands-on learning experiences including internships, practica, site-specific courses and special projects. The certificate nicely compliments students majoring in the performing and visual arts, art history, business and government. Students and alumnae have held internships and positions at the American Museum of Natural History, Castleton Festival, Center Stage, Endstation Theatre Company, Kennedy Center, Lincoln Center, National Endowment for the Arts, Opera on the James, Monticello, Soho Repertory Theatre, Tacoma Children’s Museum, Virginia Museum of Fine Arts, Virginia Center for the Creative Arts and numerous arts organizations throughout the United States, Asia, and Europe. 

Must I be majoring in one of the fields listed above to be in the Certificate program?
No, we welcome students from all majors in the Certificate program.

But if I’m not majoring in one of those fields, will the Certificate translate into other professions?
Absolutely! Because the Certificate requires classes in numerous disciplines, students are well prepared for their respective fields. Additionally, the acquired skills in management, leadership, writing and communication, as well as teamwork and planning, are all desirable skills in today’s workforce regardless of industry.

I want to know more! What’s the next step and who do I contact?
Great! Please contact the director of the program, Dr. Ursula Kuhar, via e-mail (ukuhar@sbc.edu) or phone (434-381-6350) for more information.