BUSN 257

Business Practicum in Marketing I

Prerequisites: BUSN 150 and permission of the instructor. Students serve as consultants and team advisors for marketing projects by studying intermediate level marketing skills. Specific topics include project research, audience analysis, visual delivery and public speaking skills, presentation and advertising design, and presentation evaluation and assessment. This course may be repeated for credit but is subject to the 12-credit maximum for all internship/practicum experiences applied toward a degree.

Course Overview