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ABOUTACADEMICSADMISSIONSSTUDENT LIFEATHLETICSALUMNAERIDINGNEWSGIVING 
 

Business

The mission of the business program is to enable its graduates to be successful in the world of business. The business major requires a mastery of business theory and the development of skills in a broad range of functional areas. Graduates will demonstrate strong communication skills, the ability to analyze and synthesize, and an understanding of the broad cultural and social context in which business occurs.

Recognizing that work experience is critical in the learning process, experiential learning is an integral part of the program. Our graduates are expected to acquire knowledge of business theories as well as developing practical skills in applying these theories. These applications are demonstrated by using various teaching methods and evaluated on a graduated scale as the student moves through the program.

For success in the world of work after graduation or graduate study, our graduates are expected to develop skills in finding jobs, in job performance, and in career management. Consequently, the curriculum is designed to give individual students a hands-on grasp of business methods, business cultures, and personnel interactions typically found in business organizations. Recognizing that work experience is critical to the student learning process, work experience is simulated in class projects, cases, and labs while actual work experience is the task of our integrated, multiple-stage internship program.

A student considering the business major is strongly advised to take BUSN 127, BUSN 128, BUSN 131, BUSN 150, BUSN 210, and MATH 205 by the end of the second year. Since course sequence is important, potential majors and minors (first- and second year students) are advised to consult with business professors when selecting classes.

 

The Business Major
The Business Minor
Course Descriptions

 

The Business Major
(47.5-50.5 semester hours)

Required:
BUSN 127    (3)    Accounting I
BUSN 128    (3)    Accounting II
BUSN 131    (3)    Fundamentals of Management
BUSN 132    (1)    Fundamentals of Management Laboratory
BUSN 150    (3)    Fundamentals of Marketing
BUSN 161    (3)    Commercial Law
BUSN 210    (3)    Finance
BUSN 344    (3)    Organizational Change and Innovation
BUSN 347    (3)    Entrepreneurship, Social Entrepreneurship, and Corporate Social Responsibility
BUSN 348    (1)    Entrepreneurship, Social Entrepreneurship, and Corporate Social Responsibility Laboratory
BUSN 377    (.5)    Internship
BUSN 410    (3)    Business Strategy

Senior Exercise:
BUSN 452    (3)    Senior Seminar in Entrepreneurship

Choose 1 of the following options:
Option A
BUSN 107    (3)    Business Economics

Option B
ECON 101    (3)    Principles of Microeconomics
AND
ECON 102    (3)    Principles of Macroeconomics

Choose 2 of the following courses:
ANTH 238    (3)    The Anthropology of Globalization
BUSN 242    (3)    Negotiation
BUSN 324    (3)    Advanced Commercial Law
BUSN 337    (3)    International Management
ENGL 205    (3)    Business Writing
ENGL 211    (3)    News Writing and Investigative Reporting
GOVT 242    (3)    Identity Politics in Cross-National Perspective
PHIL 224    (3)    Ethics: Theories and Application
SOCI 320    (3)    Social Organization: Work, Family, Education

Choose 2 courses in one of the following tracks:
Management and Leadership
ARMG 311    (3)    Leadership of Arts Organizations
BUSN 232    (3)    Human Resource Management
BUSN 308    (3)    Non-Profit Management
BUSN 332    (3)    Corporate Leadership
GOVT 238    (3)    How Leaders Decide
PSYC 237    (3)    Organizational Psychology

Marketing
ARTS 242    (3)    Digital Art and Imaging
BUSN 330    (3)    Consumer Behavior
BUSN 351    (3)    Marketing Research
BUSN 354    (3)    Advertising
BUSN 368    (3)    Financial Sustainability of Institutions
THTR 202    (3)    Business and Professional Speaking

Finance and Operations
BUSN 307    (3)    Principles of Investing
BUSN 318    (3)    Operations and Supply Chain Management
BUSN 326    (3)    Project Selection and Management
BUSN 368    (3)    Financial Sustainability of Institutions
ECON 325    (3)    Public Finance
MATH 205    (3)    Applied Statistics

NOTE: For the major in business, the P/CR/NC grading option may not be exercised for any course which could count toward the major, with the exception of BUSN 261, BUSN 361, and BUSN 461. Additional information about the P/CR/NC grading option is available under the Academic Regulations heading of the catalog.

The Business Minor
(22 semester hours)

Required:
BUSN 127    (3)    Accounting I
BUSN 131    (3)    Fundamentals of Management
BUSN 150    (3)    Fundamentals of Marketing
BUSN 161    (3)    Commercial Law
BUSN 347    (3)    Entrepreneurship, Social Entrepreneurship, and Corporate Social Responsibility
BUSN 348    (1)    Entrepreneurship, Social Entrepreneurship, and Corporate Social Responsibility Laboratory
BUSN 410    (3)    Business Strategy

Choose 1 of the following courses:
BUSN 107    (3)    Business Economics
BUSN 128    (3)    Accounting II
BUSN 210    (3)    Finance
ECON 101    (3)    Principles of Microeconomics

NOTE: For the minor in business, the P/CR/NC grading option may not be exercised for any course which could count toward the major, with the exception of BUSN 261, BUSN 361, and BUSN 461. Additional information about the P/CR/NC grading option is available under the Academic Regulations heading of the catalog.


 

Course Descriptions

BUSN 100

Introduction to Business
CR: 
2.0

Prerequisite: Open to business majors and minors by permission only. A survey course of American business including history, social responsibility, forms of ownership and the major functions of individual companies (production, marketing, accounting, finance, and research and development). Also covered is the management function that is common to all organizations. This course cannot be counted toward the major or minor in business. Offered alternate years.

BUSN 107

Business Economics
CR: 
3.0

Economic forces are fundamental determinants of firms’ profitability and growth, and economic thinking should inform nearly every business decision. This course will survey the basic principles of microeconomics and macroeconomics, including the behavior of individuals and firms, how government policies impact markets, and the factors determining national output, unemployment, productivity, inflation, and growth. Not open to students who have earned credit for ECON 101 or ECON 102.

BUSN 127

Accounting I
CR: 
3.0

An examination of the accounting cycle; the recording, posting, adjusting, and closing of accounting data for a sole proprietor service and merchandising business, to include internal controls, receivables and payables, inventories, depreciation, and payroll. Emphasis is on the use of accounting data for decision making. III.Q

BUSN 128

Accounting II
CR: 
3.0

Prerequisite: BUSN 127. This second course in accounting builds on the concepts, principles, procedures, and analytic methods taught in the introductory course and extends to accounting for partnerships and corporations. Focus is on financial statements and interpretation of financial information. III.Q

BUSN 131

Fundamentals of Management
CR: 
3.0
This course is an introduction to the management of organizations through an examination of management thought and theory. The course reviews the management functions of planning, organizing, directing, and controlling with particular emphasis on leadership, motivation, communications, and organizational change and conflict. This course cannot be taken on a P/CR/NC grading option.

BUSN 132

Fundamentals of Management Laboratory
CR: 
1.0

Prerequisite or co-requisite: BUSN 131. This laboratory course gives students experience in the management of projects that require application of the management functions. This course cannot be taken on a P/CR/NC grading option.

BUSN 150

Fundamentals of Marketing
CR: 
3.0

Prerequisite: ENGL 104 or another FYW course. This course is an introduction to marketing; the marketing mix, product development, pricing, distribution, and the promotion of products, services and non-profit activities. Marketing legislation and the consumer movement will be discussed. A modified case method will be utilized. This course cannot be taken on a P/CR/NC grading option.

BUSN 151

Fundamentals of Marketing Laboratory
CR: 
1.0

Prerequisite or co-requisite: BUSN 150. This laboratory course gives students experience in projects that relate to the four marketing functions. This course cannot be taken on a P/CR/NC grading option.

BUSN 161

Commercial Law
CR: 
3.0
An introduction to how companies operating in the United States are affected by the American legal system. Areas covered include torts, agency, contracts, and other liability issues.

BUSN 210

Finance
CR: 
3.0

Prerequisite: BUSN 128. This course examines the role of finance in supporting the functional areas of a firm, and fosters an understanding of how financial decisions themselves create value. Topics covered include basic analytical skills and principles of corporate finance, functions of modern capital markets and discounted cash flow valuation, and risk analysis. III.Q, V.8a

BUSN 232

Human Resource
CR: 
3.0

Prerequisite: BUSN 131. This course will provide an overview of human resource management principles and concepts in today’s workplace. Students will study issues such as workplace organization, recruitment and hiring, policy design and its application, and current legal issues. They will also consider motivational theory and its application to rewards and compensation. Upon completion, students will have a basic understanding of human resource issues and be able to apply them to business and employment situations. Offered alternate years.

BUSN 242

Negotiation
CR: 
3.0

Prerequisite: BUSN 131. Negotiation is the art and science of securing the agreements of two or more independent parties. In this course students study the theories and processes of negotiation as practiced in a variety of business settings. The course will highlight the components of an effective negotiation and give students the opportunity to develop and practice their own negotiating skills. Offered alternate years.

BUSN 257

Business Practicum in Marketing I
CR: 
1.0

Prerequisites: BUSN 150 and permission of the instructor. Students serve as consultants and team advisors for marketing projects by studying intermediate level marketing skills. Specific topics include project research, audience analysis, visual delivery and public speaking skills, presentation and advertising design, and presentation evaluation and assessment. This course may be repeated for credit but is subject to the 12-credit maximum for all internship/practicum experiences applied toward a degree.

BUSN 258

Business Practicum in Management I
CR: 
1.0

Prerequisites: BUSN 131, BUSN 132, and permission of the instructor. Students serve as intermediat-level managers for a variety of business projects by studying practical approaches to effective team management and project implementation and evaluation. Specific topics include project development and organization, personnel and resource allocation, motivation, quality control, and assessment. This course may be repeated for credit but is subject to the 12-credit maximum for all internship/practicum experiences applied toward a degree.

BUSN 261

Directed Study
CR: 
1.0

Prerequisites: One BUSN course and permission of the instructor. The study of introductory level material by an individual student or by a small group of students under the immediate supervision of a faculty member.

BUSN 307

Principles of Investing
CR: 
3.0

Prerequisites: BUSN 210 and MATH 205. This course introduces the quantitative methods of financial management that are commonly used by financial analysts, managers, and individual investors. It examines techniques for the valuation of different classes of securities and criteria for guiding investment decisions. Each student will apply these techniques by building and managing her own portfolio of investments. III.Q

BUSN 308

Non-Profit Management
CR: 
3.0

Prerequisites: BUSN 131, BUSN 150, and junior standing. This course will examine the management and operations of non-profit organizations. The case study method will be used and students will examine a broad range of non-profits including educational institutions, arts organizations, and community services. Fieldwork in area non-profit organizations will be included in the course. This course cannot be taken on a P/CR/NC grading option.

BUSN 318

Operations and Supply Chain Management
CR: 
3.0

Prerequisites: BUSN 131 and BUSN 210. Explores management and operation of both manufacturing and service organizations, including capacity planning, materials management, inventory control, quality control, and distribution. Quantitative methods and their organizational implications are also examined, with special emphasis on supply chain optimization as a critical success factor for organizations.

BUSN 324

Advanced Commercial Law
CR: 
3.0

Prerequisite: BUSN 161. Topics covered will include consumer protection and bankruptcy, labor relations, commercial paper, antitrust, securities regulation, and intellectual property with an emphasis on the impact of the internet. Offered alternate years.

BUSN 326

Project Selection and Management
CR: 
3.0

Prerequisite: MATH 205. Students will apply sound financial and economic principles as a basis for project selection, while acquiring the skills necessary to manage the project. This will include an analysis of project alternatives, including such scenarios as make vs. buy, purchase or do not purchase, as well as project management techniques such as PERT/C PM and Gannt charts. Offered alternate years.

BUSN 330

Consumer Behavior
CR: 
3.0

Prerequisite: BUSN 131 or BUSN 150. This course provides comprehensive understanding of the psychological, sociological, economic, and other dimensions that influence consumer behavior. The course focus will be on how these factors are used to develop marketing strategy. Offered alternate years.

BUSN 332

Corporate Leadership
CR: 
3.0

Prerequisite: BUSN 131. Students learn the leadership skills required in a world of increasing complexity that includes globalization, e-commerce, corporate social responsibility, and other ongoing management transformations. Students will apply emerging practices and scholarly research to a wide range of corporate environments, from start-ups to multi-nationals. They will identify the leadership qualities and skills that will maximize their own leadership potential.

BUSN 337

International Management
CR: 
3.0

Prerequisite: BUSN 131. This course builds on students’ backgrounds in management, international affairs and/or different cultures to explore the challenges of managing a multinational workforce in global (non-domestic) environment. The focus of the course is threefold-strategic issues in a multinational environment, their cultural and behavioral dimensions, and the underlying functional operations of the firm. The course will make significant use of the case methods plus team and work-group activities requiring problem definition, research, synthesis and presentations-both oral and written. Offered alternate years. III.O, V.4

BUSN 344

Organizational Change and Innovation
CR: 
3.0

Prerequisite: BUSN 161. Prerequisite or corequisite: BUSN 348. This course provides the frameworks for understanding and making critical decisions in business based on innovation and change. The course examines (1) the generation of commercializable new ideas in both new ventures and existing organizations and (2) the challenges to building and maintaining an organization based on innovations. Each student will generate, develop, and evaluate her innovative ideas.

BUSN 347

Entrepreneurship, Social Entrepreneurship, and Corporate Social Responsibility
CR: 
3.0

Prerequisites: BUSN 131 and BUSN 132. Students will explore the similarities and differences in characteristics, knowledge, and skills needed for entrepreneurship, social entrepreneurship, and corporate social responsibility. Emphasis will be on understanding the challenges and rewards of these three paradigms at individual, corporate, and societal levels. Theoretical overviews, ethical frameworks, environmental forces, defining needs, and growth and performance will all be discussed. III.W

BUSN 348

Entrepreneurship, and Corporate Social Responsibility Laboratory
CR: 
3.0

Prerequisite or co-requisite: BUSN 347. The lab provides an experience with an outside company where social impact can be made through leveraging the company’s core competencies. The students gain an understanding of a company’s specific mission, and work in partnership to demonstrate a growth in profitability through socially responsible initiatives.

BUSN 351

Marketing Research
CR: 
3.0

Prerequisites: BUSN 150 and MATH 205. This course covers the managerial use of scientific research methodology in formulating marketing strategy; includes determination of situations requiring research, appraisal of alternative research methods and analysis of theoretical concepts in research methodology. Offered alternate years. III.W

BUSN 354

Principles of Advertising
CR: 
3.0

Prerequisite: BUSN 150. This course offers an in-depth study of advertising and its role in the integrated marketing communications program of an organization. Study will include the identification of relevant data to analyze the marketing situation, development of product position, marketing and advertising objectives, creative strategy, media planning and evaluation. Offered alternate years.

BUSN 357

Business Practicum in Marketing II
CR: 
3.0

Prerequisites: BUSN 257 and permission of the instructor. Students serve as consultants and team advisors for marketing projects and study advanced marketing presentation skills. Specific topics include project research, audience analysis, visual delivery and public speaking skills, presentation and handout design, and presentation evaluation and assessment. This course may be repeated for creditbut is subject to the 12-credit maximum for all internship/practicum experiences applied toward a degree.

BUSN 358

Business Practicum in Management II
CR: 
1.0

Prerequisites: BUSN 258 and permission of the instructor. Students serve as upper-level managers for projects and study practical approaches to effective team management. Specific topics include the development, organization, promotion, and implementation of educational and fund-raising activities in support of selected charitable organizations. Broader topics include project management, personnel and resource allocation, motivation, quality control, and assessment. This course may be repeated for credit but is subject to the 12-credit maximum for all internship/practicum experiences applied toward a degree.

BUSN 361

Special Study
CR: 
1.0

Prerequisites: 100-level BUSN course and permission of the instructor. The study of an intermediate level topic by an individual student or by a small group of students under the immediate supervision of a faculty member.

BUSN 368

Institutional Financial Sustainability
CR: 
3.0

Prerequisites: BUSN 150, BUSN 161, and BUSN 210. Prerequisite or co-requisite: BUSN 348. This course will examine strengths and needs of corporations, non-profit organizations, and academic institutions during a time when the economic landscape dictates the development of creative partnerships in order for all to remain financially viable. Students will critique existing partnership models and develop/explore other models for partnerships that result in long-term financial sustainability for all parties while each remains true to its mission.

BUSN 377

Internship
CR: 
2.0

Prerequisite: Permission of the instructor, department chair, and dean. This course is graded P/CR/NC only.

BUSN 410

Business Strategy
CR: 
3.0

Prerequisites: BUSN 127, BUSN 150, BUSN 161, and BUSN 348. The course demonstrates through case studies and corporate analyses that a company achieves sustained success only if its managers develop, and revise as needed, an actionoriented strategic plan and implement and execute the plan with proficiency. Students will exercise managerial judgment and gain insights into what produces successes and failures in an organization under a variety of scenarios. III.W

BUSN 452

Senior Seminar in Entrepreneurship
CR: 
3.0

Prerequisite: BUSN 161, BUSN 210, BUSN 344. Open to senior business majors only. Case studies and readings are used to develop students’ strategic planning and decision making abilities. In the process, students apply the knowledge and skills learned in the program’s core courses. III.O, III.W

BUSN 461

Independent Study
CR: 
3.0

Prerequisites: One 100-level BUSN course, one 200-level BUSN course, and permission of the instructor. Pursuit of an upper level research project determined in advance by the student in consultation with a faculty member who will act as the sponsor.