Prerequisite: Open to business majors and minors by permission only. A survey course of American business including history, social responsibility, forms of ownership and the major functions of individual companies (production, marketing, accounting, finance, and research and development). Also covered is the management function that is common to all organizations. This course cannot be counted toward the major or minor in business. Offered alternate years.

An examination of the accounting cycle; the recording, posting, adjusting, and closing of accounting data for a sole proprietor service and merchandising business, to include internal controls, receivables and payables, inventories, depreciation, and payroll. Emphasis is on the use of accounting data for decision making. Students will be required to master the automation of financial statement and pro forma development using interactive spreadsheets. Three hours lecture/discussion and three hours spreadsheet training/projects. III.Q

Prerequisite: ENGL 104 or another FYW course. This course is an introduction to marketing; the marketing mix, product development, pricing, distribution, and the promotion of products, services and non-profit activities. Marketing legislation and the consumer movement will be discussed. Special emphasis will be placed on the use of social media to advance business objectives and create new marketing strategies. This course cannot be taken on a P/CR/NC grading option. Three hours lecture/discussion and three hours experiential learning/projects.

Not open to students who have credit for BUSN 131 or BUSN 232. This course provides an introduction to management of organizations through an examination of management theory, and to human resource management principles in today's workplace. In addition to the management functions of planning, organizing, directing, and controlling, students will study issues such as recruitment and hiring, policy design, legal issues, and motivational theory and its application to rewards and compensation. This course cannot be taken on a P/CR/NC grading option.

Prerequisite: BUSN 128. This course examines the role of finance in supporting the functional areas of a firm, and fosters an understanding of how financial decisions themselves create value. Topics covered include basic analytical skills and principles of corporate finance, functions of modern capital markets and discounted cash flow valuation, and risk analysis. Students learn to value start-up and existing businesses by examining factors such as market demand, market pricing, economic outlook, cash flows, competition, available funding, and risk. III.Q

Prerequisites: BUSN 150 and permission of the instructor. Students serve as consultants and team advisors for marketing projects by studying intermediate level marketing skills. Specific topics include project research, audience analysis, visual delivery and public speaking skills, presentation and advertising design, and presentation evaluation and assessment. This course may be repeated for credit but is subject to the 12-credit maximum for all internship/practicum experiences applied toward a degree.

Prerequisites: One BUSN course and permission of the instructor. The study of introductory level material by an individual student or by a small group of students under the immediate supervision of a faculty member.

Prerequisites: Junior standing and permission of the instructor. This course will examine the management and operations of non-profit organizations. The case study method will be used and students will examine a broad range of non-profits including educational institutions, arts organizations, and community services. Fieldwork in area non-profit organizations will be included in the course. This course cannot be taken on a P/CR/NC grading option.

Prerequisite: MATH 205. Students will apply sound financial and economic principles as a basis for project selection, while acquiring the skills necessary to manage the project. This will include an analysis of project alternatives, including such scenarios as make vs. buy, purchase or do not purchase, as well as project management techniques such as PERT/C PM and Gannt charts. Offered alternate years.

Prerequisite: BUSN 205. Students will explore the similarities and differences in characteristics, knowledge, and skills needed for entrepreneurship, social entrepreneurship, and corporate social responsibility. The course teaches students, through theory and practice, to recognize ethical opportunities, especially in the midst of rapid change. Students will develop an idea and produce an indepth, triple bottom line feasibility analysis (profitability, environmental impact, social impact). III.W

Prerequisites: BUSN 257 and permission of the instructor. Students serve as consultants and team advisors for marketing projects and study advanced marketing presentation skills. Specific topics include project research, audience analysis, visual delivery and public speaking skills, presentation and handout design, and presentation evaluation and assessment. This course may be repeated for creditbut is subject to the 12-credit maximum for all internship/practicum experiences applied toward a degree.

Prerequisites: 100-level BUSN course and permission of the instructor. The study of an intermediate level topic by an individual student or by a small group of students under the immediate supervision of a faculty member.

Prerequisites: BUSN 150, BUSN 161, BUSN 205, and BUSN 210. The course demonstrates through case studies and corporate analyses that a company achieves sustained success only if its managers develop, and revise as needed, an action oriented strategic plan and implement and execute the plan with proficiency. Students will also examine the critical importance of strategy for entrepreneurs in developing a sustainable business plan and attracting funding. III.W

Prerequisites: BUSN 161, BUSN 205, BUSN 210, and BUSN 347. Open to senior business majors only. Case studies, readings, and all previous business courses are used to help students develop business plans for new businesses, franchises, or intrapreneurial ventures for an existing company. Students are required to prepare elevator pitches, as well as a final oral presentation, for an external audience. Students are also required to write a complete business plan which will include an environmental scan, market and competitive analysis, a marketing plan, an operations plan, and a three year financial outlook. III.O, III.W