Economic forces are fundamental determinants of firms’ profitability and growth, and economic thinking should inform nearly every business decision. This course will survey the basic principles of microeconomics and macroeconomics, including the behavior of individuals and firms, how government policies impact markets, and the factors determining national output, unemployment, productivity, inflation, and growth. Not open to students who have earned credit for ECON 101 or ECON 102.

Prerequisite: ENGL 104 or another FYW course. This course is an introduction to marketing; the marketing mix, product development, pricing, distribution, and the promotion of products, services and non-profit activities. Marketing legislation and the consumer movement will be discussed. Special emphasis will be placed on the use of social media to advance business objectives and create new marketing strategies. This course cannot be taken on a P/CR/NC grading option. Three hours lecture/discussion and three hours experiential learning/projects.

Prerequisites: BUSN 150 and MATH 205. This course covers the managerial use of scientific research methodology in formulating marketing strategy; includes determination of situations requiring research, appraisal of alternative research methods and analysis of theoretical concepts in research methodology. Offered alternate years. III.W

An introduction to the multi-disciplinary field of environmental studies involving the integration of environmental science, policy and planning. This course introduces various environmental problems, their causes and potential solutions. The course examines the issue of overpopulation and current global environmental crises such as ozone depletion, loss of biodiversity, tropical deforestation, and contamination of water and air. V.4

Prerequisites: PSYC 101 and permission of the instructor. An overview and critical analysis of current learning theory. Particular emphasis given to animal investigations of Pavlovian and instrumental conditioning. Three hours lecture or discussion and three hours laboratory work with animals.

Prerequisite: Satisfactory completion of one course in the riding program. A student may propose a project for a term to be supervised by a member of the riding program with the approval of the director.

Prerequisite: Permission of the instructor. This course is designed to develop an understanding of the safety issues, horse selection requirements, lesson planning skills, and riding theory necessary to become a successful teacher of riding. Topics include: assessing the riding environment, goal setting, active listening, effective communication, and developing observation skills. Students will work with a supervising instructor to gain practical teaching experience in addition to the lecture/discussion portion of the course.

Prerequisites: BUSN 127, BUSN 131, BUSN 150, ECON 101, and RDPR 169. An analysis of the management components of operating a successful for-profit equine operation. Areas to be studied: employee/independent contractors laws and taxation, risk management, equine health care, marketing, budgeting, and long-range financial planning. Each student will develop a detailed plan for the staffing, management, equine health care, and budgeting of a specific facility. Professionals in the equine industry will be brought in to discuss specific aspects of farm and stable management.

Prerequisites: Completion of at least one 200-level riding course and permission of the instructor. The study and practice of riding and teaching within a modern system of riding. Mounted instruction, lectures, and practice teaching. Offered alternate years.